Monday, August 23, 2004
Gaming learns from Hollywood
News.com (via a NYTimes content share) has a really interesting article on the state of the video game industry. Gaming, which is an $11 billion industry, is still not considered as mainstream as the motion picture industry. This article examines efforts (often borrowed from movie studios) that game studios are making to attract more gamers and to create secondary revenue streams.
Halo 2's launch will include some of these efforts with everything from action figures to CD soundtracks.
The article also has some interesting data on how much it costs to create and market a game and how those rising costs will prevent game studios from taking some of the risks they've taken in the past. According to the article, the average games costs $10 million to produce and another $10 million to market.
Check out the full article.
News.com (via a NYTimes content share) has a really interesting article on the state of the video game industry. Gaming, which is an $11 billion industry, is still not considered as mainstream as the motion picture industry. This article examines efforts (often borrowed from movie studios) that game studios are making to attract more gamers and to create secondary revenue streams.
Halo 2's launch will include some of these efforts with everything from action figures to CD soundtracks.
The article also has some interesting data on how much it costs to create and market a game and how those rising costs will prevent game studios from taking some of the risks they've taken in the past. According to the article, the average games costs $10 million to produce and another $10 million to market.
Check out the full article.
¶ 12:09 PM 
About Shawn Morton
Married father of 4, social media strategist at Nationwide, consumer electronics enthusiast, hair metal aficionado.
View complete bio.
View complete bio.
Recent Blog Posts 
FreeiPods.com sucks Sears' consumer electronics line GGR as #9 business movie? Happy Birthday Mahlon! I Heart Huckabees CNET's Show Us Yours Freedom of Music Choice Har Mar Superstar & Vladivar Vodka HALO 2 Beta Leak? Madden NFL 2005 vs. ESPN NFL 2K5Blog Archive
June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 March 2005 April 2005 May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008 October 2008