sMoRTy71.comsMoRTy71 - the personal website of Shawn Morton
sMoRTy71.com
sMoRTy71.comThe personal website of Shawn Morton
Thursday, September 30, 2004
Viral marketing experiment
I've been watching my site traffic pretty regularly since I launched it back in May. For whatever reason, unique visitors, sessions and pageviews continue to double (and sometimes quadruple) from month to month.

While I can try to infer some things from the referrers and other data, it is difficult to determine exactly who is visiting my site. So I decided to do a little viral marketing experiment last night.

Using the little flickr component that I added to the right column of the page, I planted a goofy photo of myself wearing pink sunglasses, a red cape and a Buzz Lightyear hat. My bet was that I would see that photo show up around the office at some point today.

Well, the work day is barely 2 hours old and they are everywhere. I've seen them sitting on printers, pinned up in people's cubicles. I've also had people stop by and mention the photo. Mission accomplished.

Now if I could just figure out how to get people to give me money (instead of ridicule) with this newfound viral marketing knowledge.