Monday, October 18, 2004
More about I Love Bees
While the novelty of the whole I Love Bees viral marketing thing for Halo 2 wore off for me several weeks ago, some people continue to take it a little more seriously.
WIRED is reporting that many people are treating the ILBs "game" as an entirely separate experience from Halo 2 with some people braving Hurricane Ivan to answer a damn payphone.
I know that some people think playing video games is sort of dorky; however, this whole ILB thing reminds me too much of the ultra-dorkiness of flash mobs.
I don't mind if the ILB fans have their fun by running around and answering payphones in Iowa, but don't tarnish the good name of Halo 2 fans by lumping us in with flash mobs.
While the novelty of the whole I Love Bees viral marketing thing for Halo 2 wore off for me several weeks ago, some people continue to take it a little more seriously.
WIRED is reporting that many people are treating the ILBs "game" as an entirely separate experience from Halo 2 with some people braving Hurricane Ivan to answer a damn payphone.
I know that some people think playing video games is sort of dorky; however, this whole ILB thing reminds me too much of the ultra-dorkiness of flash mobs.
I don't mind if the ILB fans have their fun by running around and answering payphones in Iowa, but don't tarnish the good name of Halo 2 fans by lumping us in with flash mobs.
¶ 7:32 AM 
About Shawn Morton
Married father of 4, social media strategist at Nationwide, consumer electronics enthusiast, hair metal aficionado.
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