Sunday, February 6, 2005
No "deli in my belly" please
Wow! What is going on with McDonald's marketing? First, there's the whole "I'd hit it" banner ad brouhaha (which is hilarious). Then, there's the dopey guy who never knows what to get for his disproportionately hot girlfriend. Then, the one where the culturally diverse group of urban youth discuss the merits of duvet covers (when "throw pillow" is your pushline, you know your commercial sucks!) And finally, there's the def poetry jam, green-is-the-new-black one (which sounds like it features Ursula Rucker from the Roots'"Return to Innocence Lost"). All of them, really, really bad.
However, the one that pushes the marketing bus over the cliff is the one for the new Deli sandwiches. That soft-spoken adult contemporary song that includes the line "I need some deli in my belly cause that's how I feel" just grosses me out. First of all, who talks like that? And secondly, who would pair that line up with that ultra-sappy, I-make-Josh-Groban-sound-masculine voice?
After seeing "Super Size Me," the last thing I want to think about is that McDonald's food actually ever enters my body. I prefer to live in denial.
Wow! What is going on with McDonald's marketing? First, there's the whole "I'd hit it" banner ad brouhaha (which is hilarious). Then, there's the dopey guy who never knows what to get for his disproportionately hot girlfriend. Then, the one where the culturally diverse group of urban youth discuss the merits of duvet covers (when "throw pillow" is your pushline, you know your commercial sucks!) And finally, there's the def poetry jam, green-is-the-new-black one (which sounds like it features Ursula Rucker from the Roots'"Return to Innocence Lost"). All of them, really, really bad.
However, the one that pushes the marketing bus over the cliff is the one for the new Deli sandwiches. That soft-spoken adult contemporary song that includes the line "I need some deli in my belly cause that's how I feel" just grosses me out. First of all, who talks like that? And secondly, who would pair that line up with that ultra-sappy, I-make-Josh-Groban-sound-masculine voice?
After seeing "Super Size Me," the last thing I want to think about is that McDonald's food actually ever enters my body. I prefer to live in denial.

About Shawn Morton
Married father of 4, social media strategist at Nationwide, consumer electronics enthusiast, hair metal aficionado.
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