Thursday, May 19, 2005
More user-hostile DRM from the MPAA
When will the MPAA and the RIAA learn that hating your customers will never payoff for them? The latest in the long line of user-hostile measures involves a UCLA researcher who is trying to develop a biometric, RFID-based DRM system.
According to this WIRED article, the system, which luckily seems doomed to fail, will require a user to enter a password or scan their fingerprint (seriously!) in order to watch a DVD that they purchased (that they purchased!).
The article doesn't say for sure; however, I would be willing to bet that the MPAA is underwriting this guy's research.
Instead of treating every customer like a criminal, maybe the movie industry should adjust their business model to meet customer needs. Hmm. There's a thought.
When will the MPAA and the RIAA learn that hating your customers will never payoff for them? The latest in the long line of user-hostile measures involves a UCLA researcher who is trying to develop a biometric, RFID-based DRM system.
According to this WIRED article, the system, which luckily seems doomed to fail, will require a user to enter a password or scan their fingerprint (seriously!) in order to watch a DVD that they purchased (that they purchased!).
The article doesn't say for sure; however, I would be willing to bet that the MPAA is underwriting this guy's research.
Instead of treating every customer like a criminal, maybe the movie industry should adjust their business model to meet customer needs. Hmm. There's a thought.
¶ 8:23 AM 
About Shawn Morton
Married father of 4, social media strategist at Nationwide, consumer electronics enthusiast, hair metal aficionado.
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