Friday, May 13, 2005
MTV XBOX 360 infomercial = lame
I was pretty excited to watch the XBOX 360 infomercial on MTV last night. I wanted to see the hardware, hear about the features and see some games in action. What I got was Elijah Wood playing the role of Downtown Julie Brown in a flashback to Club MTV.
What sucks the most is that it appears that MTV shot lots of great footage. For example, they sent Sway, one of their worst on-air "personalities," to the Microsoft campus to learn about the development process for building the new XBOX 360. Instead of getting anything substantial in the way of product specs or features, all we got was a rapid-fire montage of all of the physical mock-ups that didn't get chosen and J. Allard comparing the XBOX Marketplace to an online retailer.
The show actually spent more time pimping their own show (with the Pimp My Ride guys building a custom XBOX) and promoting the Killers (why we they there again?) who sang two songs during the 30 minute show. Overall, the show was a total dud.
The release date for the console was not mentioned. It has been widely speculated that it will launch on November 15th, the 4th anniversary of the original. If so, it is a bit curious that they showed Madden NFL 2006 as a launch title considering that the NFL season is almost half way over by then.
I was pretty excited to watch the XBOX 360 infomercial on MTV last night. I wanted to see the hardware, hear about the features and see some games in action. What I got was Elijah Wood playing the role of Downtown Julie Brown in a flashback to Club MTV.
What sucks the most is that it appears that MTV shot lots of great footage. For example, they sent Sway, one of their worst on-air "personalities," to the Microsoft campus to learn about the development process for building the new XBOX 360. Instead of getting anything substantial in the way of product specs or features, all we got was a rapid-fire montage of all of the physical mock-ups that didn't get chosen and J. Allard comparing the XBOX Marketplace to an online retailer.
The show actually spent more time pimping their own show (with the Pimp My Ride guys building a custom XBOX) and promoting the Killers (why we they there again?) who sang two songs during the 30 minute show. Overall, the show was a total dud.
The release date for the console was not mentioned. It has been widely speculated that it will launch on November 15th, the 4th anniversary of the original. If so, it is a bit curious that they showed Madden NFL 2006 as a launch title considering that the NFL season is almost half way over by then.
¶ 6:54 AM 
About Shawn Morton
Married father of 4, social media strategist at Nationwide, consumer electronics enthusiast, hair metal aficionado.
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