sMoRTy71.comsMoRTy71 - the personal website of Shawn Morton
sMoRTy71.com
sMoRTy71.comThe personal website of Shawn Morton
Monday, April 24, 2006
Pokemonetization
Just read Tom Coates' latest blog post where he describes how he and a colleague (Simon Willison) came to coin the term "pokemonetisation." According to the whiteboard drawing in his post, it is defined this way: "To make money appealling to the stupid human instinct to collect dumb things."

Of course, one reader quickly pointed out that eBay has been on to this idea for years: "You've just summarized eBay's core revenue stream in one word."

Now, I just need to start working this term into meetings...
Comments:
What's Pokemonetization's R value?
 
R value = 5.5 (R value is always reduced when you make people feel stupid about liking your products.)
 
I would slightly change it from

"To make money appealling to the stupid human instinct to collect dumb things."

To...

"To make money appealling to the instincts of stupid humans to collect dumb things."

I was going to add, See also, "BeanieBabySploitation", but it doesn't have the "mon" already built in, and is a bit awkward.
 

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